Demand Media, Inc. (LFGR): Demand Media DMD Demand Media is a...

Reply Private New

Next 10 Prev Next

Send PM Follow Ignore

Followers	247
Posts	9363
Boards Moderated	5
Alias Born	07/30/2009

ICEQUITY

Re: None

Sunday, 12/05/2010 2:39:40 AM

Sunday, December 05, 2010 2:39:40 AM

Demand Media DMD

Demand Media is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 90 million monthly visitors, a global network of digital partners, and a breakthrough content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information visit http://www.demandmedia.com

Leading global provider of online content and domain name registration services.

This is an initial public offering of shares of common stock of Demand Media, Inc.

Demand Media is offering 4,500,000 of the shares to be sold in the offering. The selling stockholders identified in this prospectus are offering an additional 3,000,000 shares. Demand Media will not receive any of the proceeds from the sale of the shares being sold by the selling stockholders.

Prior to this offering, there has been no public market for the common stock. It is currently estimated that the initial public offering price per share will be between $ and $ .

Application has been made for listing on the New York Stock Exchange under the symbol "DMD."

Online content company Demand Media files for upcoming IPO
8/6/10

Demand Media, which is a leading global provider of online content and domain name registration services, filed on Friday with the SEC for its initial public offering. The Santa Monica, CA-based company, which was co-founded by previous MySpace Chairman Richard Rosenblatt in 2006, booked $221 million in sales for the 12 months ended June 30. Financial sponsors include Oak Investment Partners, Spectrum Equity and W Capital Partners. Goldman, Sachs & Co. and Morgan Stanley are the lead underwriters on the deal, for which pricing terms and timing were not disclosed.
View IPO Profile: DMD
Related Links: Global IPO Volume
Source: www.RenaissanceCapital.com

IPO Underwriters
Goldman, Sachs & Co. Joint Book Runner
Morgan Stanley Joint Book Runner
UBS Investment Bank Co Manager
Allen & Company Co Manager
Jefferies & Co. Co Manager
Stifel Nicolaus Weisel Co Manager
RBC Capital Markets Co Manager
Pacific Crest Co Manager
Raine Securities Co Manager
JMP Securities Co Manager

Demand Media

From Wikipedia, the free encyclopedia
Demand Media
Industry Internet
Founded Santa Monica, California
(May 1, 2006)
Headquarters 1333 Second Street #100
Santa Monica, California, USA
Key people Richard Rosenblatt, Co-Founder, Chairman and Chief Executive Officer
Shawn Colo, Co-Founder and Head of M&A
Charles Hilliard, President and CFO
Revenue $200 million USD (2008) [1]
Employees 500 (2008) [2]

Website www.demandmedia.com
Demand Media, Inc. is a privately held online media company that operates online brands such as eHow, LIVESTRONG.COM and Cracked, and is known for creating online content based on a combination of measured consumer demand and predicted ROI. The company also provides social media platforms to existing large company websites and distributes content bundled with social media tools to outlets around the web. The company also owns eNom, the world’s second-largest domain registrar.

Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace.com, Richard Rosenblatt.

The company employs an algorithm that identifies topics with high advertising potential, based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to field. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites, including YouTube (where Demand Media is one of the largest suppliers of videos) and the company's own sites such as eHow, LIVESTRONG.COM, Trails.com, GolfLink.com, Mania.com, and Cracked.com.

Form Description Company (Filer) View File Size Received ( Period )
S-1/A Securities Registration Statement DEMAND MEDIA INC. 5549.1 kb 10/29/10
S-1/A Securities Registration Statement DEMAND MEDIA INC. 5314.5 kb 10/12/10
S-1/A Securities Registration Statement DEMAND MEDIA INC. 5806.9 kb 09/16/10
S-1 Securities Registration Statement DEMAND MEDIA INC. 9324.9 kb 08/06/10
D Small Company Offering and Sale of Securities Without Registration DEMAND MEDIA INC. 14 kb 07/13/10