Winning Brands Corporation (WNBD)

[lbdave]

I believe we may not be very well know, but that seems to be changing given this exerpt from the CEO blog. Our time is coming IMO!!!

I’m travelling to a line-review invitation with a national banner. Such line reviews, for those who are not familiar with the process, involve a comprehensive review of what, specifically, a prospective supplier is suggesting when talking about a national listing. Is the supplier proposing that a competing SKU be removed from the retailer’s shelf? If so, which one? Why will the retailer be better off? How will the retailer’s business benefit? What is the competitive environment today in this category, from the perspective of the supplier? What does this possible new supplier commit to and how will they deliver on those commitments? It’s a highly detailed process and is reviewed by the retailer’s category management team. Winning Colours has been known for a while, because we have approached senior retailers diligently for a long time. Now for the first time, the invitations are emerging. This no doubt means that our brand is moving up the decision making ladder. Participation in such a review is not a guarantee of a listing. Most aspiring brands will not be selected. The process takes longer than people outside the industry would suppose. It’s also more sophisticated. The days of just getting a listing for personal reasons are long gone in the largest firms.