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Friday, December 03, 2010 7:06:34 PM
I do think the WNBD will be firmly entrenched over one cent in 2011 and beyond since they have quite a few large accounts that are coming online. Duanne Reed at the beginning of the year. I believe what seem to be positive results at the Lowes test stores will lead to expansion of Lowes stores and possibly and nationwide rollout. Sam's Club roadshow in works. Further progress with established stores/clients leading to more sales.
Though all these will raise the PPS significantly for next year, the reason I say that 2011 will not be the year is that with all the expansion it has been shown that they need to support the new stores to introduce customer to their fantastic products. With demos and/or an educated store staff that is willing to educate the customer on the product, it's proven the products move and reorders take place. The opposite takes place when the products are not supported and leads to them getting dropped.
For WNBD to truly be successful, the turnover of product needs to increase without the need to support the store. In other words, the populace begins to recognize the product. This will take time and a lot more manpower that WNBD has presently. So though I believe we will make great progess in 2011, I think it will be at least 2012 before we're truly of to the races. JMHO.
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