Jackson Hewitt Tax Service Inc. (fka JHTXQ)

[Doubledown22]

Man, I hope that little bit of support at .75 can hold and maybe give us a bounce going into tax season next month. The 2nd Quarter earnings call will be a week from today, December 10th at 0830 AM ET.

See link below for exact details for the call.
http://ir.jacksonhewitt.com/phoenix.zhtml?c=177359&p=irol-EventDetails&EventId=3561574

With the way this has traded I'm gonna see how the market reacts to the earnings results before coming off the sidelines. Plainly it's just too risky and it isn't a 50/50 odds play anymore on good versus bad reaction to the call. Way more odds that the market will be negative and we will go lower. BUT it will depend on what new things/guidance the CEO Harry Buckley may issue as well.

I do expect pricing to become quite a bit more competitive and value oriented within the industry itself in order to keep the dwindling market share. Good news for the consumers--verdict is out for now on how much that will shave into the margins for companies like JTX. The good news for JTX is that the local franchisees have a large degree of flexibility to conduct pricing strategies based on their local markets versus a pure nationally dictated pricing strategy.

This crucial "rebuilding and rebranding" year for Jackson-Hewitt it's all about relaying and building an initial strong customer experience for new customers and adding value and reinforcing relationships, strengthening customer experience for retaining existing customers. It sounds easy but implementing fundamental, core changes is a big challenge for a large company. The market is changing and will reward those in the industry that are nimble enough to adapt and change with it.

DD22