NeoMedia Technologies, Inc (NEOM)

[henke]

Hybris announced the findings of research it has commissioned from IDC :

Unified retailing requires the adoption of real-time multichannel management systems with embedded analytics that can integrate disparate customer selling front-end systems with back-end platforms (supply chain, merchandise management). Mobile will (also) be a key enabler of unified retail consumer experiences.”



Ariel Lüdi, CEO of hybris; “This research from IDC clearly shows how multichannel is quickly evolving in the face of increasingly sophisticated consumer buying behavior to a more agile and dynamic environment where retailers need to provide a complete package of pricing, product information and buying experience that will draw in new customers and maintain existing customer loyalty. Without the proper product content management (PCM) and multichannel commerce solutions encompassing mobile commerce, retailers will struggle to provide this environment, critical to sales success in 2011.”



To download a copy of the IDC report, “Unified Retailing – Breaking Multichannel Barriers”, please go to: www.hybris.com/idcmcreport

http://www.hybris.com/hybris/en/News/press_releases/IDC_MC_Report.html