Yep, here it is...
(not like they didn't lie about a bunch of other stuff)
((and who Really was the buyer for those foreign orders))
(((LOL, what a POS)))
From the ZVTK 10K...
Results of Operations
Revenue
Our sales were $184,919 for the year ended June 30, 2010 as compared to $0 for the year ended June 30, 2009, consisting of Ionic Bulb sales. The increase of $184,919 or 100 % was due to the start of our sales activities. In December 2009, we began test marketing the Ionic Bulb in the U.S. Our test marketing consisted of airing our two-minute Ionic Bulb infomercial on a variety of U.S. cable television channels at different times of the day and days of the week. The television test marketing, which began on December 28, 2009, is designed to find viewing audiences more inclined to purchase Ionic Bulbs and to educate viewers on the Ionic Bulb's performance and money saving features which can be beneficial to promote planned retail sales of Ionic Bulbs. We also introduced the Ionic Bulb to journalists at magazines, newspapers, electronic journals and blogs to gain publicity and reviews for our product. Sales for the year ended June 30, 2010 are comprised of Ionic Bulb orders placed by individual consumers who called toll-free telephone numbers that appeared in our TV ads or visited to our www.newionicbulb.com website and shipped on or before June 30, 2010. Revenues exclude shipping and handling fees, which we include as an offset to our shipping and handling costs. In February 2010, we changed advertising agencies, modified our TV ad, changed our Ionic Bulb sales offer, changed our call center script and modified our website’s shopping cart. During the process of making the changes, we reduced the frequency of our TV advertising, which had the effect of reducing our revenues at the time. Sales will increase in future periods in connection with our plan to establish a retail sales channel consisting of sales of Ionic Bulbs to U.S. retailers, speciality stores, and catalog and e-commerce merchants. We have started efforts to establish our retail sales channel and expect to begin seeing additional sales results after we have further developed market awareness for our Ionic Bulb, a needed prerequisite for successful relationships with retailers. In June 2010, we shipped Ionic Bulbs directly from our supplier to two retail customers overseas who accounted for $131,217 of our total revenues or 71%.
Cost of Sales
Our cost of sales was $147,372 for the year ended June 30, 2010 as compared to $0 for the year ended June 30, 2009. The increase in cost of sales of $147,372 is attributable to the fact that we had sales of products in the year ended June 30, 2010.
Gross Profit
Our gross profit was $37,547 for the year ended June 30, 2010. Our gross profit was $0 for the year ended June 30, 2009 and our gross profit percentage was 20.3% for the year then ended.
Operating expenses
Operating expenses for the fiscal year ended June 30, 2010 were $1,002,216 as compared to $320,050 for the year ended June 30, 2009. The increase of $682,166 or 213.1% was primarily due to the start of Ionic Bulb sales and marketing operations. Selling expenses were comprised of advertising and marketing costs in connection with starting an Ionic Bulb product sales and marketing campaign that began generating Ionic Bulb sales orders in late December 2009. We incurred $623,750 and $316,250 in general and administrative expenses for the year ended June 30, 2010 and 2009, respectively.
Net Income and Loss
Our net loss was $1,339,002 for the fiscal year ended June 30, 2010 and our net loss was $821,798 for the fiscal year ended June 30, 2009. The increase of $517,204 or 63% was primarily attributed to the increase operating expenses related to the Ionic Bulb operations. We developed a sales and marketing campaign to sell the Ionic Bulb directly to consumers and to retailers, specialty stores, catalog sales companies, e-commerce companies and international distributors. We incurred the costs of developing a campaign during the year ended June 30, 2010 with the expectation that the campaign will generate significant sales in fiscal year ending June 30, 2011.
Our net loss per common share was ($0.02) (basic and diluted) for fiscal year ended June 30, 2010 as compared to our ($0.36) (basic and diluted) net loss per common share for the fiscal year ended June 30, 2009.
The weighted average number of outstanding shares was 86,985,247 (basic and diluted) for fiscal year ended June 30, 2010 as compared to 2,272,826 (basic and diluted) for the fiscal year ended June 30, 2009.
