It seems by the way of the amount of share Volume(Volume: 1,627,500 ) being traded today since the PR. The news of having a Licensing agreement with KISS is far from being good.
It seems that the investment community doesn't see this as anything but FLUFF.
Now if EI had PR'd a Licensing Agreement with the NFL, then maybe it would make a differance.
The Investment Community is fed up with EI'S lack of business skills and management's direction.
They just wasted money on this PR.
GO GATORS
statements made by me are considered opinions of mine unless those statements are made of facts.