NeoMedia Technologies, Inc (NEOM)

[Poptech]

Olaf:

You posted that when "the paper speaks about proprietary vs. non-proprietary, they are not talking about encoding..."

Encoding means the output or the "payload" such as an indirect index. The paper says:

"The terms ‘open’ and ‘proprietary’ can be confusing since they are often used to refer to the physical encoding of a mobile barcode (its symbology, e.g. QR), the content of a mobile barcode (its payload, e.g. an index value versus a URL) or both."

So, by this definition, an index used in indirect processing is proprietary.

In recent communications, NeoMedia is establishing a path that they will be opening itself to new market opportunities. They can make indirect non-proprietary like IBM did with the UPC. They can begin to use open encoding standards like direct and so called partial indirect (a term I have never heard used by anyone in the industry. I did a Google search and only got this paper).