Winning Brands Corporation (WNBD)

[lbdave]

This blog is huge if you look beyond the surface. The parts source locations as you mention is something that was barely even talked about on the board, so this may come as a suprise to many here. Then you have to ask these questions....would they bring in additional personnel for rack distribution for Canadian Tire and Partsource if they were only going to do several locations. Next the is the initial order for stocking the racks. I'm not sure how many cases these locations stocked in the shelf setting, but from the results of the test location, the stores will need to increase their inventory 10 fold.

This is some exciting stuff here.

A Toronto based Canadian Tire store that agreed to take in the Winning Colours rolling display on August 18th found an immediate increase of the daily turnover from a few bottles per month to nearly two bottles per day. This was described in a Winning Brands store visitation report extract that was posted on a popular discussion forum. At the time, we reported that this change resulted in the elevation of sales from a couple of dozen in half a year to about the same amount in approximately a couple of weeks. But what has happened since then? Determining this was the purpose of today’s follow-up. That store has now sold 123 bottles (full sized 30.7 oz.) since August 18th – an increase in turnover that remains steady throughout the period and exceeds the business plan target for the brand on a per-store-basis.
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