"I really don't see how a PR stating a 37% revenue gain over the past quarter could be considered to be a fluff pr..."
Maybe because it was a week after the earnings release to the SEC, and it failed to mention that sales were down 30% on a year-to-date basis?
IMO
"If some penny investors had been passengers on the Titanic, they would have been cheerfully filling out their breakfast orders, because the Captain assured them, that the 30 degree list was only a temporary situation and nothing to worry about."