Destron Fearing Obtains Government Approval in Colombia for Visual & Electronic Cattle Identification Products
Receives Approval to Supply Electronic RFID Identification Tags and
Readers for Official Cattle ID Program in Colombia
Nov. 29, 2010 (Business Wire) -- Digital Angel Corporation (OTCBB: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that its subsidiary Destron Fearing has been approved to supply SINIGAN, the government organization responsible for cattle identification in Colombia, with visual and electronic identification products for the country’s official cattle ID program.
After a two-year pilot project comprised of intensive product field tests, SINIGAN has approved Destron Fearing’s products, citing their excellent quality, and has awarded the company an initial order of 200,000 visual and electronic identification tags and a number of readers. In February 2011, SINIGAN intends to begin operating a new cattle identification system, and farmers and breeders associations are expected to purchase identification tags and readers through ERAGRO LTDA, the Colombian distributor of Destron Fearing products.
Destron Fearing’s RFID tags and DTR4 hand-held readers will help SINIGAN track and identify Colombia’s current population of approximately 30 million head of cattle. The new cattle identification system is intended to help Colombia achieve higher standards in the areas of health, quality and traceability and should enable it to be more competitive in both domestic and export cattle markets.
“Along with our other recent wins in Latin America, this approval in Colombia demonstrates the momentum and commitment that our organization is developing in the region,” said Dan Ellsworth, Destron Fearing’s Senior Vice President of Sales and Marketing. “We are excited to be able to increase our participation in the Latin American market and we foresee an increasingly strong presence in this area,” Ellsworth added.
About Destron Fearing and Digital Angel
Destron Fearing is a subsidiary of Digital Angel (OTC BB: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions. Digital Angel's products are utilized around the world in such applications as pet identification, using its patented, FDA-approved implantable microchip; livestock identification and herd management using visual and radio frequency identification (RFID) ear tags; and global positioning systems (GPS) search and rescue beacons for army, navy and air force applications worldwide. For further information please visit www.destronfearing.com and www.digitalangel.com.
Safe Harbor Statement
This press release contains certain "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements included in this press release include, without limitation, those concerning expectations regarding the expected benefits of the technology, the increasing market penetration in Latin America, and the impact of the new orders on the Company's financial results. These forward-looking statements are based on the Company's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions. Additional information about these and other factors that could affect the Company's businesses is set forth in the Company's Form 10-K under the caption "Risk Factors" filed with the Securities and Exchange Commission ("SEC") on April 1, 2010, and subsequent filings with the SEC. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.
Digital Angel Corporation
KCSA Strategic Communications
Todd Fromer / Rob Fink, 212-896-1206
digitalangel@kcsa.com
Source: Business Wire (November 29, 2010 - 11:15 AM EST)
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