Compensated Awareness Post View
Disclaimer
The Opportunity
Real American Brands, Inc. is a public company (trading under the symbol RLAB.PK.) whose focus is to identify and support products whose origins, design and character reflect our countries unique culture, heritage and way of life
RLAB owns Intellectual Property Rights for use on goods & services across a broad spectrum of wholesale retail and institutional product categories in both global and domestic markets.
RLAB owns trademarks for “Born & Bred in the USA” ; Lasso; Lariat; Riata (Spanish for lasso); Cosa Nostra – the apparel line; Green Blues; and Billy Martin’s – the western lifestyle brand and boutique.
Assets Owned
31 Year Old Western Lifestyle Brand: Billy Martin’s – all intellectual property rights owned by RLAB
“Billy Martin’s” boutique located at Trump Plaza 1034 Third Ave. in New York, NY
Licensing / Franchise Rights for Billy Martin’s name, including for new boutique worldwide
Exclusive representation agreement with national eco-friendly cleaning line for domestic & global expansion
American-made, environmentally friendly premium denim blue jeans concept named “Green Blues”
Line will carry two company-owned US Trademarks: “Green Blues” and “Born & Bred in the USA”
New fragrance products in development now, to be named “Lasso”, “Lariat” and “Riata” (Spanish for Lasso)
New non-emergency medical transport division in development now, named www.AssistedTransport.com Domain name www.WeSaluteYou.Org to possible use to serve veterans and US service people / families
Domain names: wwwGreenBlues.Com and www.GreenBluesUSA.Com
Brands and Trademarks
RLAB owns the following brands and/or memorable US Trademarks
Born & Bred in the USA ~ trademark owned for use on any apparel and related product(s).
Billy Martin’s USA ~ the 29 year old western lifestyle company founded in NYC by Doug Newton
Lasso, Lariat, Riata (Spanish for lasso) – trademarks for cologne / fragrance product(s)
HBO-Deadwood Boot Collection ~ under license to Billy Martin’s from HBO Properties
One Pork Place ~ trademark owned for BBQ restaurant concept
Billy Martin’s
Billy Martin’s is a born-and-bred American company with a 31-year old brand name and history. We specialize in the sale of unique, upscale western-inspired apparel, boots, belts, buckles, accessories, jewelry, home decorations, furnishings, antiques, ephemera and Americana.
We stand for quality, value and the best American products and workmanship money can buy.
What Makes RLAB Different From its Competitors
RLAB is a publicly traded stock whose principal assets are valued US trademarks, including the mark “Born & Bred in the USA.”
Utilizing these trademarks are URL’s , RLAB is poised to enter high volume categories with raw, authentic American brands designed to celebrate and capitalize on each product’s own unique heritage and appeal
Specifically, the company will seek to establish a new, expanded market for its “Green Blues” eco-friendly denim brand, and designed to compete in the premium denim category but not at premium prices
RLAB is focusing on growing its existing Billy Martin’s western lifestyle brand via roll-out of new retail stores in select major markets in US and abroad
RLAB will expand its revenue base by aggressively seeking merger, acquisition and joint-venture opportunities with other American-originated businesses and brands
Ins summary, RLAB will seek to exploit its ownership of Intellectual property, to take advantage of the strong and growing appreciation for American-insired goods and services, especially ones that reflect our culture and American way of life…
The Management Team
Doug Newton is CEO of Real American Brands, Inc. and founder of its retail brand, Billy Martin’s. He has been the guiding spirit of the retail-based company since he and Billy founded it in New York City in 1978.
From 1976 to 1988, Doug headed Yankee One Managenet, Inc., clients included Roger Maris, Sparky Lyle, Whitey Ford, Phil Rizzuto, Randy Rasmussen, and Billy Martin.
For six years, Doug was Billy’s agent and business manager, negotiating his contacts with the NY Yankees, and Oakland A’s, and his commercials for Miller Lite Beer
Prior to Yankee One, he began his career at Benton & Bowles, Inc., managing accounts for General Foods(Post Cereals), Proctor & Gamble, Peter Paul Candy, Hasbro Toys, Norwich Pharmacal Co., Gillette (TRAC II) and the White House anti-inflation WIN campaign.
Products and Target Market: Real American Brands, Inc.
The company offers apparel, boots, belts, buckles, accessories, jewelry, home décor, furnishings, and antiques. It serves celebrities and VIP's from entertainment, arts, music, movies, sports, politics, and theatre.
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