Bravada International Ltd (BRAV)

[naturalborninvestor]

Heck, maybe DA is wrong and instead of only 25% discount, we should be at 30%.

Heck, why don't give them away for free. Gotta lure new customers in somehow, right?

Nobody was saying that the company was "going out of business because we discount at this time of year."

What has been discussed is the market structure in which Bravada operates in and to what degree this environment is competitive. The more unique a product is, the less there is a need to discount them when demand is, supposedly, greatest.