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Wednesday, November 24, 2010 11:29:46 PM
Oct
01
Lowes Update
by Eric Lehner
.The 18 Canadian stores have sold 372 bottles in the first month of having Winning Colours Stain Remover. There has been no in-store merchandising (ie display racks, consumer demonstrations or special signage. ) The business plan of Winning Brands calls for working up to an average of one bottle per day per store over 5,000 paint/hardware/home improvement locations in North America as a minimum foundation for Winning Colours, not a maximum potential.
The result of this initial month in the new retailer of more than a bottle every two days without the benefit of in-store merchandising is encouraging, because it already exceeds the existing average store performance for the brand and supports the plausibility of attaining the business plan objective with the addition of “top tier” banners. It is not the policy to provide such detailed store sales information in all cases, for reasons of commercial privacy. However in special circumstances it is possible to provide verification of key points of measurement. This update is in that spirit.
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