Bravada International Ltd (BRAV)

[naturalborninvestor]

It probably means they need to provide incentives to customers because competition is strong. That, on the other hand, would indicate that the "undeserved market niche" of athletic apparel is in fact a highly competitive business segment with many players competing for a limited audience.

If it were not so, there is simply not a logical explanation for running a sale during this time of the year. If you can provide another explanation, I am happy to hear.