Monday, November 22, 2010 3:32:17 PM
In Dominican Republic, the group offers mobile services under the Orange brand.
France Telecom owns 100% of Orange Dominicana, which launched its GSM900 network in November 2000 under the Orange brand.
Growth in revenues in 2009 was achieved thanks to the increase in the customer base, which helped offset the decline in average revenue per user (ARPU). This decline was linked to growth at the low end of the market and the increase in the proportion of customers on prepaid offers. Orange Dominica nevertheless continues to boast the best split between prepaid customers and subscribers among Caribbean operators, the highest ARPU and the lowest churn rate, thanks to its strong brand image, a major loyalty program, the excellence of its customer service and the quality of its GSM network. Orange’s market share is particularly high in towns, and the brand is also a strong force among young customers.
In addition, the mobile data market did very well in 2009 and is likely to continue growing with the launch of 3G in early 2010.
Orange Dominicana sells its products through the following distribution channels:
four stores and six commercial offi ces belonging to Orange Dominicana that offer the full line of products and services, including service activation, after-sale service, handset repairs
and B2B services;
a network of exclusive retailers that give Orange Dominicana presence throughout the country;
independent distributors for topping up cards.
Orange Dominicana launched, in February 2010, its 3G network in an HSPA 7.2 Mbps version and aims to cover 50% of the population before the end of 2010. 3G technology will allow the development of mobile Internet services. A study conducted by INTEC in 2009 confi rmed that Orange has the best GSM network in terms of quality (quality of reception, quality of calls, low drop-call ratio ). Geographic coverage will be further extended in 2010 with the rollout of the 3G network.
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