My thesis,
Come up with some cutting edge scientific idea that makes since upon explanation. Package this idea and give it a name, say, ProductX. Release positive results regarding testing and project it effectiveness on a global scale. Draft prospectus with all necessary and legal disclaimers then go see what fools are willing to pay for the opportunity to hitch a ride on the wagon. Raise more money, tell more stories. Change players making accountablity a moving target. Raise more money, tell more stories. Anounce new way make ProductX with caveat that it will take more time and money to acheive. Dilute stock value. Fire people. Disappear. Reappear with grandiose claims. Again, change players to disquise accountabilty. Do I need to continue.
Now, ask yourself, which thesis is more likely true?