MBYL NEWS (friday)
Mobile Data Corp To Re-Brand Its Child Safety Application Developed Exclusively For BlackBerry® SmartPhones
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o Mobile Data Corp.
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Press Release Source: Mobile Data Corp. On Friday November 19, 2010, 11:43 pm EST
SAN JOSE, CA, Nov. 19 /PRNewswire/ - Mobile Data Corp. (OTCBB:MBYL.ob - News) announces that, further to the news release of September 8, 2010, which discussed the development and testing of our parental monitoring and child protection application, the Company announces that the product has been re-branded as the MDC-KidTracker™.
The Company has undertaken this re-branding of the product to ensure that there is no confusion in the marketplace regarding its software application and applications available from other companies that may be similar to the initial product name 'WheresMyKid', as previously announced. Mobile Data Corp. has taken this step in an effort to provide complete name differentiation and enhance the MDC brand. Additionally, the Company wants to ensure that it does not impinge on existing products that may be registered or trademarked, in whole or in part, that currently use the word 'Wheresmy kid' in any form.
MDC-KidTracker™ gives parents the ability know the location of their child's BlackBerry SmartPhone at any given time, and by extension, the location of that child. Pre-teens and teenagers are being provided with mobile telephones at an unprecedented rate; according to Nielsen Co., 74% of U.S. teens now carry cell phones and 1 in 3 children aged 8 to 12. The widespread use of technology by this demographic has both positive and negative implications. Most troubling is the growing incidences of cyberstalking of children by sexual predators through their cell phones as opposed to home based computers, where parents have more control.
Mobile Data Corp has developed a series of Critical Information Data Points in the MDC-KidTracker™ application that is based on its premier product, the MDC-Tracker. For example, at any given time a parent can check on the exact location of a child's phone through the MDC server interface that provides street addresses based on Global Positioning coordinates. They will also know the length of time the phone (and by extension, the child, presumably) has been at a certain location. When the phone moves to another location, an email alert or text message can be sent to a parent to let them know that the phone is moving. Such information is helpful to a parent in determining whether or not such an event is routine and acceptable, or more importantly, an event that is regarded as suspicious and potentially dangerous. A further example would be if the phone begins traveling at a speed that indicates the child is in a vehicle and the direction they are traveling. Such information could ultimately have a profound impact on the safety of that child. These are just a few examples of MDC-KidTracker™ software's extensive functionality. Complete specifications and attributes of the product will be announced at release.
Further information about Mobile Data Corp., the "MDCTracker", and the " MDC-KidTracker™." BlackBerry SmartPhone application may be obtained from the company's website at www.mobiledatacorp.com.
Mobile Data Corp is a solutions provider for telecommunications and computer convergence.
Safe Harbor Statement
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Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used herein, words such as "intend" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on assumptions made by and information available to Mobile Data Corp. Investors are cautioned that such forward-looking statements involve risks and uncertainties. Important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, without limitation, continued acceptance of Mobile's products, technological changes and the successful development of new products, dependence on third-party networks to provide services, dependence on intellectual property rights, increased levels of competition, possible product defects and product liability, changes in Canadian and foreign laws and regulations, significant fluctuations of quarterly operating results, risks related to international sales and potential foreign currency exchange fluctuations, the initiation or outcome of litigation, acts or potential acts of terrorism, international conflicts, and other risks and factors detailed from time to time in Mobile's periodic reports filed with the United States Securities and Exchange Commission, and other regulatory authorities. Should one or more of these risks or uncertainties materialize, or should any of Mobile's underlying assumptions prove incorrect, actual results may vary materially from those currently anticipated. In addition, undue reliance should not be placed on Mobile's forward-looking statements. Except as required by law, Mobile disclaims any obligation to update or public announce any revisions to any of the forward-looking statements contained in this press release. This communication to shareholders and the public contains certain forward-looking statements.
