NeoMedia Technologies, Inc (NEOM)

[henke]

Scannable PetHub ID tags give Rover a URL :

In case a name and phone number on Fido's dog tag aren't enough to bring him home from his wanderings, a new tag from online pet community PetHub includes a Fido-centric URL that is scannable by smartphone.

One side of the laser-etched tag displays a human-readable Web link to information on your pet. The other shows a two-dimensional QR bar code that can be scanned by any iPhone or Android phone with the free code-scanning software NeoReader installed.

When scanned, the code automatically navigates a browser to PetHub to display an animal's information.

http://news.cnet.com/8301-17938_105-20023299-1.html