Tootie Pie Company Inc.(fka TOOTQ)

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Tootie Pie Opens 4th Café Location

Nov. 18, 2010 (Business Wire) — Tootie Pie Company, Inc. (OTCBB:TOOT) will sell its gourmet pies through its fourth Tootie Pie Gourmet Café by acquiring the former Mahaley’s Bake Shop location and assets, located at 339 East Main Street, at the corner of Main Street and Highway 87, in Fredericksburg, Texas. The newest Café is expected to be open for limited service in time for Thanksgiving.

Similar to the three other Tootie Pie Gourmet Cafés, this location will sell Tootie Pie, coffee, bagels, gourmet sandwiches, pastries and other comfort foods Monday through Thursday, 7 am until 7 pm; Friday and Saturday until 9 pm; and Sunday until 3 pm. The Company is looking for more locations in San Antonio, Austin, Houston and Dallas.

“Fredericksburg is an upscale, resort styled destination that has always been in our sights. It attracts thousands of visitors from Houston, Dallas, Austin and San Antonio,” said Don Merrill, Tootie Pie Company’s President and CEO. “Our belief is that not only will this be a successful location in its own right, but that customers will return to their respective cities and continue to be Tootie Pie customers, either by ordering online or buying them in grocery stores.”

“Our newest Café is on a high visibility corner, located right in the heart of the shopping district and yet easily accessible for locals as well,” Merrill added. “Fredericksburg has a beautiful mix of quaint hotels, bed and breakfasts, restaurants and shops and is thriving with Tootie Pie target customers.”

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

About Fredericksburg, Texas

Fredericksburg and the scenic hills of Gillespie County have grown into one of the top small-town tourism destinations in Texas. Visitors enjoy eating at over 60 restaurants, visiting more than 150 shops and stores and attending over 60 festivals and special events throughout the year. Wineries, state parks, day spas, golf courses, antique and art galleries, museums and historic sites offer a variety of activities for all age groups.

Lodging options include over 1000 hotel/motel rooms, over 325 bed & breakfast/guesthouse locations and six RV parks.

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Tootie Pie Company, Inc.

Carla Carter, 210-737-6600
Investor Relations
[e-mail]

Source: Business Wire (November 18, 2010 – 9:30 AM EST)