NeoMedia Technologies, Inc (NEOM)

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Interview with Carol Horne, Social Media Officer at the Canadian Tourism Commission

Earlier this year, the Canadian Tourism Commission (CTC) wrapped itself around U.S. newspapers in an advertising campaign that brought print ads to life through the use of mobile barcodes. Carol Horne, the CTC’s Social Media Officer, joins MobileNextBigThing to talk about the campaign’s success.


It's an audio clip:

http://mobilenextbigthing.biz/2010/11/18/interview-with-carol-horne-social-media-officer-at-the-canadian-tourism-commission/