I don't think choosing on of (if not THE) most resepcted ozone generator engineering firms in the world qualifies as "a bad choice" on our part. Likewise, the PR firms chosen were the obvious choice for a company LIKE ours - although, personally, I don't think spending money on ANY PR firm would have netted ANY result - until about this time in the schem of things. YOu just can't "go to market" with something like this: ie: new industry, new thought, new approach, new mousetrap until ALL your I's are dotted and T's are crossed. Anything SHORT of that would be financial suicide. Personally I don't think there's been ANY significant mis-steps of any kind and I'm CERTAIN that NO company could have come this far this soon with what we're dealing with.
