NeoMedia Technologies, Inc (NEOM)

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The New York International Automobile Show (April 22 to May 1) and Scanbuy, Inc., the global leader in mobile bar code solutions, have teamed up to make buying tickets to the 2011 Show even easier. The 2-D bar codes, or QR Codes, will appear in NYIAS printed collateral, advertising and marketing materials from billboards and commuter transit to magazine and online advertisements. By scanning the code with their camera phone, people are instantly re-directed to where they can purchase tickets or receive valuable interactive information about the Show.

"Developing digitally interactive ways to communicate with the public about the excitement of the Show is really important and with ScanLife's impressive bar code technology we are taking this commitment to the next level," said show director Candida Romanelli.

"We will incorporate the codes into our Show program to give consumers the ability to receive limitless additional information in the palm of their hands about the vehicles featured in the full-color 144-page publication," she continued.

"We are thrilled to see the New York Auto Show embrace the latest in mobile technology to give visitors the latest from the world of automobiles. ScanLife gives people immediate access to content right from their phone, and this should really elevate the entire Auto Show experience." said Mike Wehrs, president of Scanbuy, Inc.

With the rapid growth in mobile bar code scanning in recent months, consumers are quickly adopting this innovative technology. Last year, NYIAS was the first auto show to offer an app, this year the Show is one of the first to fully embrace 2D bar codes.

About the 2011 New York International Automobile Show

Leading the world with the latest automotive trends, the 2011 New York International Auto Show will unveil an extensive collection of the most technologically advanced vehicles on more than four floors of displays, including the new Javits Center North exhibition hall. NYIAS is owned and produced by the Greater New York Automobile Dealers Association. Important Show Dates: Press Preview - April 20 & April 21; Public Sneak Preview - April 22; Public Show Dates - April 22 – May 1.

About Scanbuy

Scanbuy is the leading global provider of mobile bar code solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-bar code reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D bar code campaigns, extending brand engagement onto mobile devices. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

SOURCE New York International Automobile Show

http://pr-canada.net/index.php?option=com_content&task=view&id=293240&Itemid=55