GoldPennies.. Not vain enough? Huh? License Plates, Stadium Personal Seat Licenses, T-shirts, Blogs, Twitter, Posting to Facebook one's every move during the day (like I need to know someone just bought a bottle of water) etc etc etc, and you don't think there's enough vanity to go around? Maybe you were joking. What it seems like there's not enough of is willing takers for the business keywords and ticker symbols, and that's something we can all heartily agree on. If you took the time to read the story off the link, you would know he was joking.