The recent run-up in pulp prices in 2010 to in excess of $1,000 highlights the long-term story for pulp, as consumption per-capita increases in the developed world, as more and more people in emerging market use tissues, toilet-paper, diapers, etc. and and areas of North America are the only place in the world that produce long-fiber NBSK ( northern bleached softwood kraft) pulp. Also recent industry pulp data has indicated no decline, as demand in China continues to support pricing. In addition, current prices are in excess of the Plan assumptions.
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