VTLV NEWS
(COMTEX) B: Vital Living Enters into Agreement with Wellness Now, LLC; Mas
er Distributor Tasked with Providing Vital Living wit
B: Vital Living Enters into Agreement with Wellness Now, LLC; Master Distributor
Tasked with Providing Vital Living with Greater National Market Penetration
PHOENIX, Mar 07, 2005 (BUSINESS WIRE) -- Vital Living Inc. (OTCBB:VTLV) today
announced that it has entered into an agreement with Wellness Now, LLC, which
will act as a Master Distributor for all areas of the United States that are not
presently being reached by Vital Living's current distribution channels. This
expanded marketplace includes approximately 35 states and represents an
opportunity for Vital Living to achieve greater market penetration of its
primary target market -- local healthcare providers.
Each state has its own health professional associations that host multiple
seminars and conventions for their respective memberships. This is an
opportunity for Vital Living to reach new customers, introduce products and
build new relationships. Wellness Now has the responsibility to attend these
trade shows, visit local health provider offices and establish a network of
additional local distributors, where appropriate.
In addition, Wellness Now will create electronic ordering and fulfillment
systems for servicing the numerous specialized practices that are joining Vital
Living's healthcare professional customer base. Wellness Now is also tasked with
increasing exposure and recommending the company's Healthy Living Kit and its
other popular products.
The products included in the Healthy Living Kit consist of the following:
-- GreensFirst(TM), a fruit and vegetable powder that dissolves instantly in
water;
-- Dream Protein(TM), a smooth and creamy whey protein powder that comes in rich
Dutch chocolate or creamy French vanilla flavors; and
-- Complete Essentials(TM), a 3-6-9 essential oil soft gel product that provides
needed essential oils that the body can only get through dietary intake.
Vital Living believes these items are all "whole food" products of the highest
quality that allow a healthcare professional to provide a sound basic
nutritional program for their patients without the complexity of carrying many
herbal or other supplements. Moreover, this provides the opportunity for
healthcare professionals to enhance their revenue stream without the burden of
time spent away from their primary area of expertise.
Donald C. Hannah, chairman of Vital Living, stated, "Vital Living is excited
about the relationship and association with Wellness Now. The company is looking
forward to reaching a much broader market that was previously inaccessible."