American Scientific Resources (ASFX)

[makeamint2]

examples: Halloween Candy is ordered no later than March. Christmas seasonables are ordered at about the same time as the volumes and attendant logistics are so much greater. If you have an international supply chain you have even larger lead times, often 8 to 10 weeks additional.

Once a major retailer gets an item into their DC facilities it can take 2 weeks to cycle into the stores and their Plan-O-Grams and it usually has to be tightly choreographed from A-Z.

Target for example has about 31 DC's around the country. Typically It literally has to hit all the DC's within 72 hours and will be in the stores in the next 5 days and onto the predetermined shelf and position within 3 to 4 days, and the clock starts ticking immediately on the items' sell through. Since they all use real time POS monitoring, the buyer knows in real time how its moving.

At Target you are under the microscope within 3 weeks.