Winning Brands Corporation (WNBD)

[lbdave]

Nov
08

Shareholder Question: Happi Magazine
by Eric Lehner
.QUESTION:


Would you be so kind to go back in your WNBD files and confirm that all the releases you sent to Happi Magazine were published by Happi Magazine. TIA There is Speculation that Happi does not print all the Releases it receives. I think in the case of WNBD they have.
ANSWER:

We do not know exactly which news about Winning Brands has been published by any organization. When Winning Brands is larger, a media monitoring service may be justified.

By way of further background for general interest, additional comments:

The two largest U.S. based newswires have been estimated to release approximately 1,000 items per day each, for a total of 2,000. This does not include other lesser newswire services, nor other forms of distribution. Therefore, several thousand items of news can be received per day by mainstream news outlets. Happi Magazine is a highly respected industry publication and therefore receives a “torrent” of information of possible interest. Happi filters this down to items it regards worth highlighting in the household and personal products industry. Only a small percentage of news stories available to Happi, or submitted to Happi, would be considered of sufficient interest. We appreciate that Happi has chosen to share up-date information about Winning Colours Stain Remover with its reader base. We do not have a statistical summary of the frequency of our appearance in this publication, whether it be on-line or in print. We therefore make no claims in this regard. The fact that Happi considers any developments in connection with our brand worth bringing to the attention of this industry is an interesting and positive development by itself.
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