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[Fishing at Surfside]

T-Mobile renames upgraded 3G network '4G'

Sprint Nextel Corp. and Verizon Wireless are building wireless data networks using new technologies that the industry calls fourth-generation, or 4G. Not to be outdone, T-Mobile USA launched a campaign this week that calls its own upgraded network "4G."

T-Mobile's network is based on what the rest of the industry considers 3G technology. But T-Mobile says calling it 4G is justified because downloads are as fast as the new 4G networks.

"When consumers look at 4G ... if you ask nine of ten, they'll say it's about the speed," T-Mobile spokesman Reid Walker said.

Previously, T-Mobile has referred to the network as "offering 4G speeds," but it's giving up that qualification to call it "America's Largest 4G Network" in TV ads that started Tuesday evening.

http://www.pittsburghlive.com/x/pittsburghtrib/business/s_707741.html