basically his goal is to connect American manufacturers with trucking companies without the middle men freight brokers they charge between 20 to 30% of the paid loads that they broker to trucking companies the biggest freight brokerage company in USA is C.H Robbinson stock symbol CHRW they are a non asset company serving only as the middle men basically connecting american manufacturers with trucking companies being a middle men there is no need for them NO freight brokers means more savings for american manufacturers and more income for trucking companies thats his goal