Media International Concepts, Inc. (fka MEIC)

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News

MEDIA INTL CONCEPTS
Symbol MEIC


Opportunity Productions Signs Exclusive Agreement With SkyMed International to Produce Infomercial

2005-03-03 07:30 ET - News Release


LOS ANGELES, March 3 /PRNewswire-FirstCall/ -- Opportunity Productions ("Opportunity"), a wholly owned subsidiary of Media International Concepts, Inc. (OTC Pink Sheets: MEIC), announced today that it has signed an exclusive agreement with SkyMed International, Inc. ("SkyMed"), to produce and direct a long-form infomercial for its emergency medical evacuation services for travelers, with a 'back end' financial participation that will last for the next 4 years. In addition, Opportunity will place all TV, radio, Internet, and other media and provide consultation to SkyMed to acquire telemarketing and fulfillment services.

Founded in 1989, SkyMed is the global leader in providing emergency medical evacuation services to travelers. With its slogan "SkyMed Takes You Home," the company transports travelers to their hometown hospitals and family doctors if they become seriously ill or injured on the road.

SkyMed carries the endorsement of the Association of Retail Travel Agents (North America's largest travel-agent-only organization), Sea Tow (the world's largest marine assistance company), and more than two dozen recreational vehicle ("RV") manufacturers and owners clubs.

"We're extremely excited to work with SkyMed to share its incredible story with America's consumers," said Robin Seymour, president and chief executive officer of Opportunity. "We've been able to expand our customer base in recent months and sign this exclusive agreement with SkyMed as a direct result of our recent acquisition by MEIC."

Currently in the post-production phase, the SkyMed infomercial will begin airing in late March 2005 with a market test that includes appearances on the Travel Channel, the Outdoor Channel, Spike TV, and network TV affiliate stations in key U.S. markets.

"After this market test, we'll start the full national rollout," Seymour said. "Because SkyMed provides a critical service for travelers that's not currently available in many parts of the country, we believe that this program will equal or surpass the 'Super Blue Stuff' infomercial that we introduced in recent years. That program grossed more than $400 million over a four-year period."

Opportunity is a Los Angeles-based, full-service advertisement production company. For more than a decade, Opportunity's mission has been to "Capture the Vision" and provide its clients with low-cost, broadcast-quality short- and long-form television advertisements as well as corporate seminars and recruiting videos.

MEIC acquires and operates advertising, entertainment, educational programming, and production companies. MEIC creates synergies by exploiting both traditional and emerging distribution channels. MEIC is being positioned to be on the leading edge by providing entertainment and information through fixed wireless broadband. Acquisitions include the master license for an animated children's program ("Fruity Fables") and a video production company (Video 2000, d/b/a Opportunity Productions).

Website: http://www.mici.tv/