NeoMedia Technologies, Inc (NEOM)

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Hipcricket grows its mobile advertising network growth tenfold

http://www.gomonews.com/hipcricket-claims-tenfold-its-mobile-advertising-network-growth/

Published on Thursday, October 28th by Tony Dennis
Rating: particularly good at promoting fast food brands

A tenfold increase in just one year [2010] is an impressive achievement in anybody’s book. So Hipcricket – which has grown its mobile advertising network tenfold – should be congratulated. How has this growth been achieved? “Brands and agencies trust Hipcricket for their mobile advertising because of our unmatched breadth of our capabilities across strategic, creative and technical disciplines,” claims a somewhat modest Eric Harber, Hipcricket’s COO. The company has also focused its campaigns on 15 specific sectors. One of these has been fast food which the company insists on calling quick service restaurants (QSR). That’s probably because – unlike ScreenTicket which we covered here, it can’t name McDonald’s as a client.At least QSRs are intelligible but what are consumer packaged goods (CPG) ? Isn’t everything packaged these days? Never mind because Hipcricket is also into retail, travel, and technology (which hopefully includes gadgets).

Significantly, good old SMS/text still features heavily in Hipcricket’s portfolio.

The company “still meets varying client needs by delivering ads via SMS (up 55 per cent to date this year) and display through both mobile web sites and mobile application banners (up 45 per cent).

Here’s a statistic which will make its rivals green with envy. Over 50 per cent of its ad campaigns come from repeat business thanks to proven results and to proven ROI.

Indeed the company recent that by celebrating its 75,000th mobile-marketing campaign, it is in pole position in this particular market.

As Eric Harber says, “We are truly a full service shop that can work within each of our clients’ marketing objectives.”

Hipcricket enables marketers to build mobile ad campaigns that can range in execution from display ads, rich media options, mobile video ads, to SMS ads and e-mail.

And the company can provide real-time key-performance indicators enable marketers to test, measure and optimise their campaigns on the fly to achieve optimal performance objectives.

Obviously, it’ll be interesting to see whether Hipcricket manages to keep up this phenomenal growth in 2011.