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Thursday, October 28, 2010 9:19:28 PM
I believe Duane Reade is expected to have product on shelves in Janurary according to the CC. They are also owned by Walgreens.
Duane Reade: Winning Colours has been approved in principle to participate in a test in all outlets of the Manhattan pharmacy chain, subject to procedural details being agreed, with a target launch window of January. Procedural details include, amongst other things, participating in a sampling program at Grand Central Terminal and Port Authority of New York locations. Winning Brands has already manufactured and paid for 50,000 new “PocketPaks” for this purpose, which Winning Brands holds in inventory. The arrangement would also include the installation of Winning Brands custom display racks for 4-ounce bottles, holding 48-bottles each, in the stores. However, until the arrangements are actually in place, they are still in the realm of being an update on progress only.
The possibility exists that Winning Colours Stain Remover may appear in approximately 250 Manhattan pharmacies in January. The case can be made that saturation advertising in Manhattan to support the brand is a higher TV priority
ATA Retail services (meeting at ERCM)
A follow-up to my note of October 5th: Things are looking promising for the commencement of a special in-store test of 600 4-oz Winning Colours Stain Remover bottles on hang tags, to be distributed into approximately 50 retail locations in a variety of settings in partnership with a specialized U.S. distributor that services such installations nationally. This will put a dozen bottles into a diverse number of environments to gauge pick-up. This distributor looks after about 7,000 locations in total.
Sams road Show (meeting at ERCM) New product sizes have already been manufactured for this purpose, and pics are in the I-Box.
Sam’s Club: Winning Colours has been approved in principle to participate in a test under the Road Show program to launch Winning Colours’ new Club Size concept. Procedural details are being worked out now.
To end the post: You have to ask yourself the question of why WNBD would hire a full time manufacturing manager with the credentials she brought to the table?
Now, in preparation for anticipated higher production volume in 2011 and beyond, we are adjusting responsibilities in the production team at Winning Brands to boost emphasis on “day-to-day” management of all manufacturing issues to suit a continuous production environment.
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