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Wednesday, October 30, 2002 11:36:07 AM
SEVU appears to be betting the farm on the exposure and sales resulting from being on HSN. They find it important enough to issue a PR when they redesign something as simple as a website, and when they enter into a relationship with bottom feeding finance companies. Doesn't it seem reasonable to expect a PR announcing that they were finally seen on HSN and to provide insight to it's near term success? I don't know about anyone else, but the lack of follow up leads me to believe HSN sales weren't as good as expected. I can't believe they'd remain silent if they had good news.
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