e.Digital Corporation (fka EDIG)

[Tenderloin]

EMI Recorded Music Signs Agreement with Audible Magic as Preferred Provider Of Audio Fingerprinting Services

First Major Label to Contract with a Provider of Content-Based Identification (CBID) Technology

LOS GATOS, Calif., Oct. 29 /PRNewswire/ -- Audible Magic Corporation, a leading provider of content management and media information services, announced today it has entered into an agreement with EMI Recorded Music as its preferred vendor for audio fingerprinting technology. The agreement, the first between a major label and a provider of content-based identification (CBID) technology services, indicates a strong endorsement of Audible Magic and its range of solutions for identifying, monitoring and tracking multimedia content.

The two companies anticipate implementing an initial project in Q4 utilizing Audible Magic systems, which can monitor and identify the delivery of digital audio content in all formats, including compressed audio such as MP3 files. Audible Magic will also provide EMI recorded music with technical consulting on a range of content management and media issues that can be addressed using audio fingerprinting.

EMI will supply Audible Magic with music from its existing catalog, as well as all of the company's new releases, for addition to the Audible Magic song database, which is one of the largest in the world. EMI Recorded Music will also recommend use of Audible Magic's information services to its affiliates and licensees of EMI content. Some of these services include auditing and tracking of EMI content usage by licensees, real-time playlist monitoring for traditional and Internet broadcasters, audio content identification services for consumer entertainment software and devices, and monitoring of peer-to-peer traffic on networks.

"We're excited about entering into this relationship. We believe Audible Magic's systems will provide us with the ability to understand and capitalize on the opportunities offered by the evolving digital marketplace," said Jay Samit, senior vice president, new media, EMI Recorded Music. "Audible Magic has emerged as the only viable vendor in their market segment with a wide range of applications and technologies ideal for our needs. It's to EMI's advantage to move quickly and clearly to form a partnership with this strong industry ally."

"Record companies need to utilize the best and most sophisticated tools available to manage and grow their business in these tough times," said Vance Ikezoye, CEO, Audible Magic. "We believe that this agreement demonstrates EMI's vision for enhanced online marketing and promotional activities and the ongoing protection of its copyrights."

About Audible Magic, Inc.

Audible Magic Corporation provides technology and services to the media and entertainment industries that enable secure and reliable identification of audio content. Its core assets include patented audio identification technology, content monitoring applications, and a reference database of 3.4 million songs. This database provides access to one of the most complete catalogs of North American Music and a growing international catalog via agreements with Loudeye Technologies and numerous other content companies and societies. Using this database, the company provides the leading anti-piracy service for the media replication industry with RepliCheck, a music verification service. In addition to EMI, Audible Magic has agreements with performing rights organization SESAC, and the CMJ Network (recognized leader for coverage of college, new, and emerging music). The company also provides comprehensive advertising monitoring solutions for broadcast radio. Audible Magic's patented content-based ID systems are applicable across all media types, from Internet to traditional broadcast and present a single seamless solution for audio and video identification and monitoring. For more info, visit Audible Magic's web site at www.audiblemagic.com.

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http://tbutton.prnewswire.com/prn/11690X14947485

SOURCE Audible Magic Corporation

CO: Audible Magic Corporation; EMI Music

ST: California

SU: CON

http://www.prnewswire.com

10/29/2002 06:01 EST