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Thursday, October 21, 2010 9:33:58 PM
First: Their goal was to have product available at X number of retail locations to acheive their goal.
Second: Focus on consumer product awareness to bring sales figures to a point of being self-sustaining.
It wouldn't make much sense to reach 50% of the targeted retail locations then shift focus and capital to product awareness. Even if they were successful they still wouldn't reach their self-sustaining goal. They have gotten the first goal complete at this point (number of retail locations), and will allow the continued growth of retail locations to take it's natural progression while they shift focus on product awareness.
It's actually a very simple business plan, but not so simple to execute with limited capital. IMO they have done extremely well to grow from a point of zero to over 5,000 locations. As product awareness continues to grow, so will the languishing revenues.
Real funny how the numbers get played.
When factual numbers are available there is no reason to play or even speculate them. It's all there if one cares to do their DD.
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