Videolocity International Inc (VCTY)

[Dragonwing]

Advisory news releases are catching on

By Dominic Jones on July 6, 2010

A GROWING number of US companies are cutting costs and driving more traffic to their investor relations websites by using PR wire services to distribute alerts and links instead of full-text press releases.

Advisory news releases are distributed via PR wires to tell investors a company has posted new information on its website and to direct them to it via a link. They are one of the key tools in our new online disclosure model, in which companies use them to establish their websites as recognized channels of disclosure, one of the prerequisites for a Reg FD compliant company website.

Although a few companies have been successfully using advisory releases for several quarters, the process got a boost in April when Google Inc. (NASDAQ: GOOG) used an advisory release for its Q1 2010 earnings release. Now other companies are following Google’s lead amid growing IR community interest in corporate disclosure via the web.

http://www.irwebreport.com/daily/2010/07/06/advisory-news-releases-web-disclosure/