Eternal Image Inc (fka ETNLQ)

[discreet_suffolk]

I worked as an engineer in an electronics company in Hauppauge NY. Every year we had our big CES (Consumer Electronics Show). Our sales guys who were the product developers would get samples, some just plastic molds and slap our LOGO on it and showed it. We did not intend on selling this model but it was there on display.

So to ask WHY show something that is not the real deal when designs will change?

There are 2 answers.

1) To show the local buyers that we are a serious player with all of our concepts and PROMO designs.

2) and the most important one of all. FEEDBACK. Get the Promo out there and get the opinions from the people who buy your product. They might not like the silver handles and instead the gun metal is more appealing to buyers.


GET THE PRODUCT OUT THERE, Promo or not, just overload the show with examples.

If management from EI was not at the show and they allow the manufacturers to portray the product any way they wanted, than management is not involved enough.

I would want to make sure the placement of my product was correct and appealing.

Did EI at least see the manufacturers a booth layout before the show?