NeoMedia Technologies, Inc (NEOM)

[Poptech]

lesn: Nobody was arguing with you "otherwise".

If "interoperability is necessary for the ecosystem to flourish," why has Japan been so successful with no clearinghouse and no indirect? I think it is safe to say Japanese mobile barcodes have "flourished."

11. NON-COMPETITION

During the first twelve (12) months of the Term, and provided Neustar has not committed an Event of Default, NeoMedia shall neither entertain entering nor actually enter into any collaboration, cooperation, subcontract, teaming, partnering, licensing, or similar arrangement with any third party for the purpose of enabling the Field of Use in a system or systems similar to the Clearinghouse or Registry within the Territory. Nothing contained in this Article 11, or any other portion of this Agreement, restricts NeoMedia from licensing its IPR or technology platform to additional NeoMedia License Customers outside the Field of Use and outside the Territory at any time during the Term of this Agreement.
-October 2, 2009
-LICENSE AGREEMENT

It would be a good idea to search for Neustar competition for two reasons:
1. Critically, Neustar can still walk and NeoMedia needs a Plan B.
2. Competition could greatly reduce the fees paid by NeoMedia for the menu of services Neustar provides. More to NeoMedia's bottom line.

If NeoMedia goes under (your discussion topic, not mine), the patents would likely be acquired in auction by a troll or a carrier. In that case, US campaign managers would simply drop indirect and use their direct programs. There is no campaign manager today exclusively using indirect.

Keeping it real.