Wilhelmina International Inc (WHLM)

[dabreeze21]

DALLAS, Oct. 13 /PRNewswire-FirstCall/ -- Wilhelmina International, Inc. (OTC Bulletin Board:WHLM.ob - News) (the "Company") today announced that the Company is poised to report that, for the quarter ended September 30, 2010, gross billings of Wilhelmina International, Ltd. and its affiliated companies (the "Wilhelmina Companies") increased approximately $3.8 million, or 38%, respectively to $13.8 million, compared to $10.0 million for the quarter ended September 30, 2009. The increase in gross billings is the result of growth in the Company's core modeling and artist management businesses. Gross billings represent amounts billed to customers and are an important business metric that ultimately drives revenues, profits and cash flows.

The Company expects to report its operating results for the quarter ended September 30, 2010 by mid November.

Gross billings are an unaudited operating metric which the Company uses in its planning and budgeting processes and to monitor and evaluate its financial and operating results. The Company believes that gross billings are useful to investors because it provides an analysis of financial and operating results using the same measure that the Company uses in evaluating itself. The Company believes that gross billings also provide stockholders and potential investors with a means to evaluate the Company's financial and operating results against other companies within the Company's industry. However, the Company's calculation of gross billings may not be consistent with the calculation of this measure by other companies in the Company's industry.