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Innovative Health Sciences to Launch Branded Line of Kitchenware
8:30a ET October 12, 2010 (Market Wire)
Innovative Health Sciences, Inc. (PINKSHEETS: IHSN) announced today that it plans to launch a line of kitchen products under the proprietary brand name "Yaku," which is wholly owned by the company. . The Company's first kitchen product under the Yaku brand, called the Yaku Grill, is a stovetop grill that allows consumers to experience outdoor grilling in the comfort of their home. The Yaku Grill can be placed over any stovetop or portable burner, whether electric, gas, propane or glass, to provide a quick and healthy way to cook a variety of meals. The product has a slight convex surface that is designed to channel unhealthy fats away from the food into a collection ring. The collection ring, when used with the domed cooking top, infuses marinades, wine, liquid smoke or other flavors into the food. The main studio shoot for the infomercial has been completed, and production is now underway, including testimonial footage that will be incorporated in the show. The infomercial is expected to air in a nationwide test near the end of October. "When I attended the studio shoot, I was amazed at the variety of mouth-watering foods that can be cooked on the Yaku Grill," said Chris Winter, President of the Innovative Health Sciences. "The fact is home cooking has risen dramatically since the onset of the recession in 2008 as households seek to save money and avoid unhealthy options like fast-food restaurants. Our product is priced affordable and provides a healthy, quick and money-saving option to eating out at fast-food or other restaurants. This product appeals to families as much as it does single people, and offers much more versatility than grill products such as the George Foreman Grill, which alone has sold millions of units."
Commenting on the Company's brand strategy, Winter added, "There are several values to our Company in building brands. First, it allows us to 'piggy-back' multiple products on the success of a marketing campaign that is working for other products. . Once we are able to secure retail shelf space under a recognizable brand, it is much easier to get additional products on the store shelves under the brand. Secondly, as we grow a brand we will have the option of either selling it off or spinning that division into a separate entity. In addition to our kitchenware brand Yaku, we have a distinctive brand selected for a line of upcoming health and beauty products. Along with our exercise and cooking products, we are creating a diversified product portfolio to generate future revenue streams and multiple profit centers," added Chris Winter.
About Innovative Health Sciences, Inc. Innovative Health Sciences, Inc. remains focused on its plan of acquiring companies that are leaders in their respective market niches and have the potential for additional upside. Acquired in 2010, Harrington Multi Media Marketing (HM3) is a leading producer of infomercials and short-form direct television spots and developer of Internet-based marketing campaigns and transactional websites. HM3 also offers complete turnkey solutions to launch new consumer products including: assistance with outsourcing products and prototype development; set-up and management of call centers; product fulfillment and customer service; credit card processing; purchasing and management of media outlets, including telephone sales, direct response television (DRTV), and Internet sales. For more information, please visit www.ihs-development.com or call 727-230-1036.
This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Company to be materially different from the statements made herein. Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements. Innovative Health Sciences, Inc. and its division HM3 are not affiliated with George Forman or associated products in any capacity, and information related to this brand is provided for illustrative purposes only.
Contact:
Innovative Health Sciences, Inc.
Chris Winter
President
Tel: 727-230-1036 #157
