Because he wants the NIR debt to be retired with as few shares as possible, is my guess. NIR agreed to have more than 1/2 it's debt converted to shares as per the debt restructure PR. This happens if the price is as high as possible upon conversion. They owe more to NIR than to him, so that is more of a priority.
The real fight is to reduce the number of shares outstanding. If the company signals that is coming, look out by November 18th, this could be .005 - .01.
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