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Re: Stratey post# 26448

Friday, 10/08/2010 11:08:34 PM

Friday, October 08, 2010 11:08:34 PM

Post# of 136152
This time I agree. I'm no stranger with buyouts. It is not the time; far from it. Have 20 profitable stores and growing and it might be a candidate. There is no technology/patents being developed; this is a brand in the making - based on active clothing look and feel. With huge potential as it is building in a hot market with a smart guy doing so.

We'll see, Mel B's job is to deliver the looks portion of the business. The exposure will only serve the purpose if the product delivers also in the feel. And it seems to be the case as the main product is already established (Vata). There are new lines in the making - I'm sure they are no stranger to the intended use, but it needs to be offered before making any conclusions.

I'm a long; I'm expecting great results as Danny is proven to know this business. But it is not just about talent; the brand needs to stick and at first stance it is; but I believe it is still early to make that assessment as this is a NEW company.

Cheers everyone