Left Behind Games Announces Christmas Holiday Marketing Plan
Left Behind Games (BB) (OTCBB:LFBG)
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Today : Friday 8 October 2010
Left Behind Games Inc. (OTC: LFBG), dba LB Games, a leading publisher of Christian video games, announced today that demand for its Christian PC Games continues, especially for LB Games®’ hottest title, LEFT BEHIND 3: Rise of the Antichrist™.
In a retail test during last year’s Christmas Holiday selling season, LB Games reported that its LEFT BEHIND® branded real-time strategy game sold in the top 10% of all PC games. It competed favorably with other hit PC titles including The Sims® from Electronic Arts® (NASDAQ: ERTS), World of Warcraft® from Activision Blizzard TM (NASDAQ: ATVI) and others.
LEFT BEHIND 3: Rise of the Antichrist™ is LB Games’ third such branded game and plans are set for the largest marketing push through churches since the Passion of the Christ, encouraging like-minded parents this Christmas Holiday season to purchase these games available at Walmart and Christian stores nationwide, including Family Christian Stores®, LifeWay Christian Stores®, Mardel Christian & Education® and Berean Christian Stores®. Left Behind novel co-author, Dr. Tim LaHaye, says, “This may be for this generation that plays video games, the most powerful invention to reach their hearts and minds that’s been invented in our lifetime.”
The Left Behind brand of video games has been winning the acclaim of critics for years. Dallas Anderson of the Billy Graham Center says, “One of the geniuses of these games is that they give gamers a chance to see the consequences of poor decisions…we’re pretty excited to see that these games were designed to provide positive moral input to a youthful generation which would otherwise not hear it.” Beverly LaHaye of Concerned Women for America says, “After watching the game for three hours, I can feel comfortable and be pleased to hand this game to my grandson.” And Crystal Lewis, famous Christian music artist, says, “Anytime I can get a game for my child that includes matters of faith and then end up hearing my kids talking about it and sharing with others, I’m sold. I’m totally sold.”
The Left Behind brand is one of the most well-known brands globally, with novels translated into more than 30 languages. One-third of all Americans are familiar with the brand and one in ten have read a book from the series, which is well-known for having reached the New York Times #1 best-seller list, selling more than 65 million books, including 16 adult novels, 3 political series novels, 3 military series novels, along with 40 books in the children’s series, 10 graphic novels, numerous music CDs and audio dramatizations from Tyndale House Publishers and 3 movies distributed by Sony Pictures.
The Christian entertainment market has already grown to represent a significant part of American culture in various forms of media including Books, Radio, Television, Films and Music. Left Behind Games is a leading pioneer in the new genre of Christian video games.
About Left Behind Games Inc.
Left Behind Games Inc., dba LB Games®, dba Inspired Media Entertainment, is the only publicly-traded exclusive publisher of Christian video game software. They produce quality interactive entertainment products that perpetuate positive values and appeal to faith-based and mainstream audiences. For more information, go to www.leftbehindgames.com.
LB GAMES, LEFT BEHIND 3: RISE OF THE ANTICHRIST, CHARLIE CHURCH MOUSE, PRAISE CHAMPION AND KING SOLOMON’S TRIVIA CHALLENGE are trademarks of Left Behind Games Inc. in the U.S. and other countries. All rights reserved.
LEFT BEHIND is a registered trademark of Tyndale House Publishers, Inc. in the U.S. and other countries. All rights reserved.
The Sims and Electronic Arts are registered trademarks of Electronic Arts, Inc. All rights reserved.
World of Warcraft is a registered trademark of Activision, Inc. Activision Blizzard is a trademark of Activision, Inc. All rights reserved.
All other trademarks are the property of their respective owners. All rights reserved.
Caution Concerning Forward-Looking Statements
This release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or expectations of Left Behind Games. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that results may differ materially from such statements.
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