RTG Ventures, Inc. Acquires Audigist.com
Oct. 5, 2010 (Marketwire) --
NEW YORK, NY -- (Marketwire) -- 10/05/10 -- RTG Ventures, Inc. (OTCBB: RTGV) has acquired Audigist.com, a digital distribution platform, for its Media Systems Division. The acquisition complements RTG Ventures' strategy to provide vehicles for independent musicians and record labels to sell direct to consumers, monetize and maintain control of their inventory at the same time. Audigist.com currently markets content for over 300 artists, mostly from the UK and the US, covering a wide array of music styles.
Audigist.com was created in 2003 by music industry executives from Studio Nyne.com and Jersey Live who specialize in mixing and production, music event management and web design & development. The service was devised specifically to meet the needs of independent artists and despite iTunes, Spotify, Pandora and others' huge success, this huge area of the music industry remains under-served.
New artists are joining the company at the rate of approximately 10 per week and the site offers artists 'widgets' that they can embed in social media pages to enable sales to be made direct from MySpace, Facebook and artists' own websites too. The 'widget' is a small piece of code that replicates the e-commerce element of the Audigist user interface direct onto other websites allowing an artist to market content widely, but with the confidence that transactions will still be handled by Audigist.
Dominic Hawes-Fairley, RTG Ventures' CEO & President, said: "We're really pleased to have acquired a site with such strong potential and, with the skills and assets that we already have in-house, we can put this business on a rapid growth path. Digital Clarity is creating a new user interface and will also create and execute the site's marketing plan. BMC will offer branded merchandise solutions to artists and venues, which it will fulfill direct-to-consumer using its existing logistics channels. iPayu's vouchering technology will be integrated into the site to enable artists to issue promotional viral vouchers to drive traffic to the site and, of course, their own download section.
"While our Media System Division's primary focus is video, this platform can easily sell merchandise as well as audio tracks and enables us to offer turnkey sales and marketing solutions to independent artists and labels. The key cornerstone of a business like this is content. With a strong, relevant and current catalogue, we'll attract more and more members. The more members we have, the more artists we'll attract. But, to sign up bigger numbers of artists in the first place, the site needs to be fresh, easy to use and feature rich so these are our first priorities."
ABOUT RTG VENTURES, INC.
RTG Ventures, Inc. is a NASDAQ BB listed company (OTCBB: RTGV) offering a turnkey media monetization solution to rights owners of music video content. At the heart of RTGV's total product offering is a Monetization Platform which allows rights owners to define and tag media content in detail, set and enforce rights management and distribution rules, receive payment on distribution and obtain detailed analytics in real time.
RTG Ventures is organized as three divisions: Media Systems, Payment Systems and Software and Services, each of which contains both wholly-owned companies and joint ventures with independent business plans, strategies and management. In addition to servicing their discrete markets, these companies all contribute to RTG Ventures' total product offering for media rights owners.
SAFE HARBOR PROVISIONS
The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in RTGV's reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.
Source: Marketwire (October 5, 2010 - 7:18 AM EDT)
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