NEWS
IT-Global to Sell and License PaperClick Mobile Marketing Products
2/22/2005 2:11:00 PM
FT. MYERS, Fla., Feb 22, 2005 (BUSINESS WIRE) -- NeoMedia Technologies, Inc. (NEOM), an innovator in mobile marketing services and patented technologies that provide automatic links to Internet-based information, has added to the international network representing its PaperClick(R) mobile marketing products by contracting with IT-Global
NeoMedia (www.neom.com) and IT-Global (www.it-globalstrategy.com) signed a one-year renewable agreement giving IT-Global rights to sell and license PaperClick products, including client and server software, code activation and integration services. IT-Global will focus on the New York tri-state area, where it is based, as well as other areas, domestically and internationally, it serves.
The patented PaperClick mobile marketing services provide global marketers and advertising agencies with the tools and support needed to establish and maintain one-on-one contact with consumers through cell phones and other mobile wireless devices.
'Technology with a Profound Impact'
"This is a premier opportunity for IT-Global to help bring to market a technology that could have one of the most profound impacts on companies and consumers since the development of the Internet," said David Leopold, the company's president.
"I believe PaperClick technology is the definitive answer to one-to-one marketing, and bridges the gap between CRM and the ability to actually influence the purchasing decision at the time the decision is being made," he said. "PaperClick solutions can empower end consumers at-the-point-of-sale through their cell phones, PDA's, and other wireless devices for a seemingly endless array of applications.
"All too often," added Mr. Leopold, "we hear of companies that have lost focus on the consumer and we are about to transition the power directly into their hands while helping companies maximize profits. With PaperClick, everyone wins, and I am very excited about our prospects moving forward."
'Continuing to Grow Sales Channel'
"The cell phone industry has become the delivery point of the mobile marketing industry," said NeoMedia Vice President James Sivis, "and NeoMedia is continuing to expand our list of partners, agents and resellers who focus on mobile marketing.
"Adding competent, aggressive partners such as IT-Global helps expose PaperClick to potential partners and users in the U.S. and around the world," he said.
A Range of Mobile Marketing Solutions
The patented PaperClick technology range of applications for marketers includes:
-- Word Activation, with brand names and tag lines registered in
the PaperClick WordRegistry(TM), created by NeoMedia and
Fortune(R) 500 innovator SAIC, originator of Internet domain
name registration. Words and tag lines can be entered in the
PaperClick Mobile Go-Window(TM), a horizontal text-entry bar
on the screen of a wireless device, for a one-click link to
content from marketers;
-- Created Code Activation, with two-dimensional PaperClick codes
created and placed on packaging, literature, ads, posters,
etc., to provides a one-click link to marketers' content via
popular mobile phones;
-- Existing Code Activation, with the ability to use a camera
phone to "take a picture" of already-in-the-market UPC, EAN,
JAN and ISBN codes to link to content from marketers.
Available to Marketers, Wireless Carriers, Device Manufacturers
PaperClick mobile marketing services are available to brand managers and marketing/advertising agencies, wireless carriers, and manufacturers of Web-enabled devices including cell phones, SmartPhones and PDA's. For information: (630) 435-9200, Ext. 125, or info1@paperclick.com.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a developer and international marketer of software and patented technologies, including PaperClick (www.PaperClick.com) PaperClick for Camera Cell Phones and the PaperClick Mobile Go-Window, which link products, print and physical objects directly to targeted online data,. NeoMedia also offers expertise in homeland security and e-authentication applications, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions. NeoMedia's Micro Paint Repair business unit specializes in products and services for the worldwide micro paint repair industry, including a system and processes utilizing proprietary technology.
About IT-Global, Inc.
IT-Global, Inc. (www.it-globalstrategy.com) utilizes a 360-degree IT strategy in understanding corporate initiatives and brings to the table best practice solutions using targeted key partners. Key areas in which IT-Global works with large and mid-size firms include application development, staff augmentation, desktop and network solutions, payroll and benefits administration, and hardware.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
PaperClick is a registered trademark, and PaperClick For Cell Phones, PaperClick Mobile Go-Window and PaperClick WordRegistry are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.
SOURCE: NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc.
James C. Sivis, 630-435-9200
jsivis@neom.com
or
The Kaminer Group
David A. Kaminer, 914-684-1934
dkaminer@kamgrp.com
