Saturday, October 02, 2010 1:19:12 PM
If everything comes together during these initial demos and in the training of store personnel, we are bound to start seeing a big impact on in-store sales. Of course, having used the product ourselves, we can rest assured that there will be many re-purchases and that the word will begin to spread at an accelerated rate.
That's all good and well, but it's the effect on the big picture that's really got me excited. These are exactly the types of catalysts that can launch Winning Colours (Brands) at the national (retail) level. A successful "launch" at these few Lowe's locations should eventually lead to a nationwide launching, which will likely lead to other big retailers coming on board.
Tipping point, much?
AIMHO, of course
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