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Friday, October 01, 2010 8:23:32 AM
In 2009, China finally overtook Japan as the heaviest consumer of probiotic cultures, reaching over 10,000 tonnes. Euromonitor International predicts that by 2014 this will have risen to almost 18,000 tonnes, accounting for nearly 30% of global consumption.
Apart from China, which racked up a colossal 284% volume increase, Asia- Pacific's most dynamic markets over the 2004-2009 review period were Indonesia and Malaysia, where probiotic culture volumes soared by around 60%.
http://blog.euromonitor.com/2010/09/probiotics-rising-dairy-consumption-and-lactose-intolerance-create-opportunity-in-asia-pacific.html
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