Winning Brands Corporation (WNBD)

[lbdave]

Here is how local/regional advertising to support the national chain has much more benefit that we may not see through press releases.

WNBD/Lancaster can contact all current retailers in the region where the advertising will be taking place, and ask them to join in the push. It also allows other retailers serviced by Lancaster who aren't currently carrying winning colours to get on board as well.

The letter could read something along these lines.
We are going to begin an advertising campaign in your area, and are offering deal to your store to particiapte in this campaign. If you order 4 cases of winning colours, we will provide a rolling rack for easy access, and throw in 2 cases of 4 oz. bottles for counter displays. This offer is for a limited time, but we want to make sure you have products on hand prior to the advertising begins...ect

This is one way to have many ideas working together. Supporting the NA, making sure empolyees of current retailers are aware of their product, and to potentially bring in new retailers.