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Wednesday, September 29, 2010 6:01:29 PM
Achieving a self-sustaining position in a consumer related busisness is a two-fold process. Many can look at it and say we need to generate xxx amount of revenue to become self-sustaining, but never think about what the process is to become successful. WNBD set a bench mark of 5,000 retail locations selling approx. 1 bottle per day to reach their short term goal of self-suffiency. They have completed half of the process of reaching that number of retailers, and now they need to do what's necessary to make sure they finish the process through sales.
Like I said, any new company is speculative in nature, but I like the odds here.
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